Rare Method Video & Motion Graphics

March 1, 2005

Calgary, AB – Roger Jewett, President of Rare Method (TSX-V: RAM) is proud to announce that the company has expanded the scope of its interactive marketing business with the addition of a Video & Motion Graphics team (www.raremethod.com/video)  The new team will focus on the production and development of broadcast marketing and motion graphics initiatives for Rare Method clients.

“We go well beyond traditional video production,” says Jason Smith, Director of the Video & Motion Graphics team. “We fully understand the unique challenges of producing a video that looks great across a variety of media including Internet, Broadcast TV, CD and DVD. We write and produce content that is optimized for the way the video will ultimately be delivered to the target audience.”

Smith added that Rare Method’s award winning creative team is highly skilled at telling their clients’ stories. “The Video & Motion Graphics team in concert with industry leaders in production and post production are well positioned to execute at the highest level possible. An excellent example of this was the team’s recent commercial card launch for Shell Canada. (http://video.raremethod.com/Showcase/Video/Shell_Canada_Fleet_Services/)

Rare Method’s Video & Motion Graphics team was established to combine creativity and technology to help businesses smoothly and cost-effectively reach the largest possible audience with the best audio visual experience possible, and with measurable results. The Video & Motion Graphics team will work closely with Rare Method’s other interactive marketing teams including Design and Animation & Programming to ensure clients receive the complete interactive marketing package.

About RareMethod Capital Corp.
Rare Method (TSX-V: RAM) is a leading Canadian interactive marketing firm that uses its in-house talents to design, build, implement and optimize strategic interactive marketing programs that acquire, convert and retain customers. Rare Method services include interactive marketing consulting, web and online applications development, award-winning traditional and digital creative, search engine marketing, strategic email marketing, sales and marketing data analysis, campaign performance optimization, video & motion graphics, multilingual broadcast and on hold messaging (On Air division). www.raremethod.com  In 2005, Rare Method was recognized by Alberta Venture magazine as one of Alberta’s fastest growing companies.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
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For further information:
Mr. Jason Smith, Director of Video & Motion Graphics, Rare Method (403) 543-4500
jason.smith@raremethod.com
Mr. Neil Bousquet, APR, PR Rare Method (403) 256-8834 neil@raremethod.com